The Executive

Your private dashboard for
wealth, health & success

One place to track your net worth, investments, habits, health, goals and daily execution — powered by AI and built for people who take their life seriously.

Free forever · No credit card required · Upgrade anytime
20+
Modules
AI
Powered
Live
Market Data
100%
Private
THE EXECUTIVE · DASHBOARD
Net Worth
$1.24M
Target: $3M · 41%
Today's Score
84
Tasks · Habits · Supps
S&P 500
5,482
▲ +0.74% today
Priority Tasks
Review investment portfolio
Cold exposure · 30 min
Contact accountant re: EOFY
Habit Streak
18🔥
Days in a row
Markets
ASX 2008,804 ▲
BTC$97.2k ▼
AUD/USD0.6412 ▲
AI Advisor
"Your net worth grew $28k this month. Two high-priority tasks incomplete — block 30 minutes before 10am to clear them. ASX is up 0.4%, consider reviewing your FMG position."
Powered by Claude · Anthropic
An advisor that knows your whole picture
The AI Advisor has full visibility of your goals, finances, habits, tasks and health data — and live web search. Ask for a dashboard review, market insights, or anything in between.

Built for every part of your life

From your net worth to your morning routine — The Executive gives you complete visibility over what matters.

Wealth Tracking
Shares, crypto, property, super, commodities and alternative assets. Live prices refresh every 60 seconds. Net worth chart with milestone celebrations.
AI Advisor
Powered by Claude (Anthropic). Full dashboard visibility, web search, and honest assessments. Ask for a review, market insights, or habit coaching anytime.
Goals & Checkpoints
Weekly, monthly and annual goals with AI-generated checkpoints. Visual progress rings on the dashboard keep you honest every day.
Health & Body
Log weight, body fat, sleep and HRV over time. Track your supplement stack with AI-personalised recommendations based on your health goals.
🔥
Habits & Streaks
Build daily habits with individual streak counters, 30-day heatmaps and a daily score that reflects your actual execution — not just your intentions.
📖
Reading & Learning
Track your reading list, log sessions and get AI book recommendations. Set an annual reading goal and watch your progress compound.
$
Cash Flow & Bills
Track income and expenses by category. Recurring bills auto-advance by frequency. Get alerted the day something is due — not a week out.
Private Journal
Daily journal with mood tracking, append-to-today, full search and a unique daily prompt. Everything stays on your device and in your account.
Workout Tracker
Log sets, reps and weight. Personal records calculated automatically. Weekly volume charts and AI-generated workout plans tailored to your goals.

Up and running in minutes

01
Create your account
Sign up free — no credit card, no commitment. Your profile takes 3 minutes to set up and your data is encrypted and private from the start.
02
Connect your life
Add your financial snapshot, goals, habits and supplement stack. The dashboard adapts to what you actually track — nothing mandatory, everything useful.
03
Execute daily
Open each morning. Check your score. Tick off tasks. Review your briefing. The compounding effect of a daily dashboard shows up in your results within weeks.

Built for people who are serious

★★★★★
"Finally a dashboard that treats you like an adult. No gamification, no noise — just a clean view of your wealth, health and daily execution."
Founder · Sydney
★★★★★
"The AI Advisor is genuinely useful. It knows my portfolio, my habits, my goals — and gives me straight answers. Nothing else does this."
Investor · Brisbane
★★★★★
"I replaced five separate apps with this. Tasks, goals, journal, wealth tracking and supplement stack — all in one place, all private."
Entrepreneur · Melbourne

Free forever. Upgrade when you're ready.

Use the free version as long as you like. Upgrade to unlock every AI-powered feature.

Plan
Free
$0
Forever free · No card required
  • Dashboard & daily score
  • Tasks, habits & goals
  • Journal & reading tracker
  • Workout log & body tracking
  • Bills, debt & cash flow
  • Wealth snapshot
  • Live market prices
  • AI Advisor
  • Morning Briefing
  • AI goal & habit coaching
Get Started Free
Annual plan · $139/year · billed once · cancel anytime · that's $11.58/month

Your data is yours. Always.

The Executive is built on the assumption that your financial and personal data should never be anyone else's business. We don't advertise, we don't sell data, and we don't use your information to train AI models.

🔒Encrypted & secure
🚫No ads, ever
📵No data selling
☁️Your Supabase account
📱Works offline

Frequently asked

Is my data private and secure?
Yes. Your data is stored securely in the cloud and synced to your account. AI Advisor questions are sent to Anthropic's API. Nothing is shared, sold or used for advertising. Your data is yours — full stop.
What's included in the free version?
The free version is genuinely useful and never expires. It includes the full dashboard and daily score, tasks and habits, goals with checkpoints, journal, reading tracker, workout log, body tracking, bills and cash flow, debt calculator, and your wealth snapshot. No time limits, no credit card required, no features removed after a trial period.
What do I get when I upgrade to Executive?
Upgrading unlocks every AI-powered feature: the AI Advisor (with full dashboard visibility and live web search), Morning Briefing, AI goal suggestions, AI supplement recommendations, AI workout plan generator, weekly AI performance review, bank statement PDF import, and the Invest intelligence page with live market data for up to 5 custom tickers.
How does annual billing work?
The annual plan is $139 billed once per year — equivalent to $11.58/month, saving you $29 compared to paying monthly. That's 2 months free. You can cancel before renewal and retain access until the end of your billing period.
What happens if I cancel my subscription?
You keep full Executive access until the end of your current billing period, then move back to the free plan. All your data — tasks, journal, goals, workouts, everything — stays intact. You never lose your history, just the AI-powered features.
Does it work on mobile?
Yes. The Executive is a Progressive Web App. Open it in Safari or Chrome on iPhone or Android, tap "Add to Home Screen" and it installs like a native app — no App Store required. Works on desktop, tablet and mobile equally well.
What markets and assets can I track?
ASX stocks (e.g. CBA.AX, BHP.AX), US stocks (e.g. NVDA, AAPL), crypto (BTC-USD, ETH-USD, SOL-USD), commodities (Gold, Silver, Crude Oil), superannuation, property, alternative assets and more. Add any valid ticker symbol. Prices update live from Finnhub and Yahoo Finance.
How does the AI Advisor work?
The AI Advisor is powered by Claude (Anthropic) and has complete visibility of your dashboard — goals, habits, tasks, finances, health data and supplement stack. It also has access to live web search for current market data. Ask it for an honest review, goal suggestions, market insights, or anything you'd ask a world-class personal advisor.
Can I export my data?
Yes. From the Profile page you can export your transactions, workouts, journal entries, goals, tasks and score history as CSV files at any time. Your data is never locked in.
Get started today

Take control of everything that matters

Join founders, investors and high performers who use The Executive to track their wealth, health and goals in one private dashboard.

Get Started Free
Free forever · Executive from $14/month · Cancel anytime